What Makes Apps Addictive?
BJ Fogg, a professor at Stanford has created many millionaires and some billionaires. He taught the world how to make addictive apps. He was one of the first persons in the world to study the impact of machines on human behaviour and is considered the father of a new field of psychology called 'behaviourism'. He proved that human behaviour can be influenced by using rewards and incentives (yes, that's right- we humans are sort of like guinea pigs). Technology companies use le