Note- The underlined text in the exercises indicates weblinks. Don't miss those.

  1. What is the difference between UI and UX. In your opinion what's more important and why? 

  2. In terms of UX why do you think Quora is better than other Q&A forums. List a couple of reasons.

  3. Imagine yourself as a PM at an early stage start up that has a budget crunch. With the limited resources you have bandwidth to hire only one expert. Who would you hire and why- a UI expert or a UX expert?

  4. This blog is pretty interesting for UX enthusiasts. Try reading it to get into the UX groove.

Data & Decisions

This exercise will be easy if you read this Harvard Business Review article.

  1. What is the difference between analytics and experiments?

  2. Does correlation imply causation? Give 2 examples to prove your point.

  3. Is it a good idea to rely solely on data while making decisions? Why or why not?