UI/UX

Why should PMs understand UX?

As a PM, your role is pretty interdisciplinary and you collaborate with designers, engineers, testers and other managers at your organization. Understanding the basics of UX won't only help you communicate with your UX designers but will also enable you to build user centric and creative products. 

 

This (UI/UX) section of the program will introduce you to some concepts, tools and techniques used by UX designers. You don't need to become a UX expert but you should try to get a feel for the key ideas driving UX research. 


The main steps in the User Experience journey are as follows. We will cover it all! 😊

  • Gathering Information & Domain research (know your competitors and domain)

  • User research (know your user)

  • Creating Personas (a persona is a fictional example of your user)

  • Brainstorming & creating User Journeys (know your user interactions with your product)

  • Wireframing (build a very simple & visual representation of your user interface)

  • Building Mockups (add colors and personality to your wireframes)

  • Prototyping (make your mockups interactive and dynamic)

  • Testing, Iterating and Improving (keep learning!)

Introduction to UX

Get quickly acquainted with User Experience (UX).

UI vs UX

This section is optional- we share a fun video about interesting products at the end of each day. It's a reward for your hard work! 

UI vs UX

The following video will differentiate between UI and UX.

Data & Decisions

Introduction- Why is Data Important?

This reading from Harvard Business Review discusses the importance of data in decision making and is a great read even if you don't really like Math. Data is so critical that you can't ignore it, no matter what.

In this program we will cover the basics on applications of data analysis in market research, financial and pricing decisions.

Data Informed Decision Making

These days instead of using the phrase "Data Driven", industry leaders are using the phrase "Data Informed" because decision making can't solely rely upon data analysis- instead, its a fine balance between experience, intuition and data. Hence, data informed decision making sounds more accurate.

Read this article to learn more!

This section is optional- we share a fun video about interesting products at the end of each day. It's a reward for your hard work! 

Products in Action

"Products in Action" section is optional- we share a fun video about interesting products at the end of each day. It's a reward for your hard work!