top of page


Heuristic Evaluation- An Introduction

Heuristics provide broad rules of thumb & usability guidelines to check if your UX is good. 

Nielson's 10 Principles for Heuristic Evaluation

Jakob Nielson has created 10 simple principles to carry out heuristics evaluation. This is  a common method used in companies and is simple to execute.

Data & Decisions

Marketing Research- Sampling and Data Collection Process

This video is slightly long- so keep your snack bars and drinks handy. 😊

Products in Action

bottom of page