A/B Testing & Multivariate Testing- Introduction
So far you learnt about qualitative usability testing. There are also quantitative methods of testing. Usually these methods are useful to test the impact of a change on your website or product. Kind of like a before-after test. Qualitative methods are much better suited for answering why or how kind of questions, whereas quantitative methods are better at answering how much and how many kind of questions.
Quantitative tests don't mean much until they are statistically significant. You have learnt about statistical significance in Data & Decisions. Now is the time to apply it in real life.
Data & Decisions
Analysis of Marketing Research Data
This video is really basic but it is practical from a marketing research perspective. Usually data analysis after marketing research revolves around fundamental metrics. So its a good idea to revise.