A/B Testing Contd.
Running Tests Using Google Analytics
Google Analytics is a very good tool to learn because its free and is backed by very useful functionalities. This video will walk you through how to use google analytics to carry out usability tests.
Today is the last day of UI/UX. We want to wrap it up with a very interesting analysis of the UX of a real company, Evernote. Hope you enjoy it!
Data & Decisions
Marketing Research- Presentation
Well, presentations are pretty important in any job. Product management is no different. Whether you like it or not, you will present some day for sure. So you might as well be ready for that day. Have fun 😄