Personas are fictional characters created to represent the different user types that might use a site or product. The following video presents a quick introduction on using personas to make informed UX decisions.
How to Create Personas
Start watching the following video from 1:09 to get straight to the relevant information.
Today's Reading (UX)
This reading is about Personas and serves as a comprehensive beginner's guide.
Data & Decisions
Calculating Measures of Central Tendency Using Excel
Excel is a pretty handy tool that PMs end up using. So be prepared to crunch numbers on Excel. We will explain most of the data analysis concepts using excel.