Personas are fictional characters created to represent the different user types that might use a site or product. The following video presents a quick introduction on using personas to make informed UX decisions.

How to Create Personas

Start watching the following video from 1:09 to get straight to the relevant information.

Today's Reading (UX)

This reading is about Personas and serves as a comprehensive beginner's guide.

Data & Decisions

Calculating Measures of Central Tendency Using Excel

Excel is a pretty handy tool that PMs end up using. So be prepared to crunch numbers on Excel. We will explain most of the data analysis concepts using excel.

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